Tag Archives: Slogan


United Airlines Returns to a Classic Slogan

United Airlines announced today that they’re bringing back “Fly the Friendly Skies,” the Leo Burnett-created slogan used from 1965-1996. To me “Fly the Friendly Skies” is one of the most enduring travel slogans of all time. With Gershwin’s “Rhapsody in Blue,” United has consistently produced quality advertising using the combination. Continue reading